Table of Contents

• Why does location matter for outdoor signage?
• Key factors to consider before choosing a location
• Common mistakes to avoid
• Steps to select the best spot for outdoor signage
• Legal and safety considerations
• Conclusion
• FAQs

Outdoor signage is perhaps the strongest attention-getting tool and customer-attracting tool to bring people to your company. Yet even if your sign is creative and beautifully designed, if you put it in the wrong location, it will never be successful. Where you situate your signage determines how many individuals will view it and make it effective. Actually, even the best outdoor signage company in Dubai lays a big emphasis on location strategy prior to installing a sign.

However, this blog will guide you through how to select the optimum location for your outdoor signage. We will examine the key considerations, most common pitfalls, and actionable steps that you can take in order to get the most out of your signage investment.

Why does location matter for outdoor signage?

The proper placement keeps your signage in view, remembered, and effective. If your sign is blocked, out of reach, or buried in a less congested part of the area, it is no longer doing its job. Conversely, a strategically located sign can:

• Bring more traffic to your store or office.
• Increase your brand exposure.
• Direct customers right to your office or store.

Additionally, exterior signage is a 24/7 ad, so every person who walks by is a potential client. As such, selection of location must be your top concern.

Key factors to consider before choosing a location

• Visibility and Distance

Your sign should be clearly readable from various distances. If it is too distant, individuals might not read it. If it is too proximal, they might overlook it as they rush by. Visibility angle is also significant. For instance, signs installed at road intersections ought to be positioned toward the oncoming traffic, not just the road’s side.

• Audience and Traffic Flow

Consider where your target market spends most of their day. If your patrons are primarily pedestrians, eye-level signage will prove most effective. When drivers are your primary patrons, big signs need to be mounted high so they can read them easily. Busy avenues, bus stops, malls, and primary entrances are usually the most effective locations due to heavy traffic.

• Lighting and Weather Conditions

A sign can be beautiful during the day but lost in the night if not appropriately lit. Moreover, outdoor signs have to endure severe weather like heat, rain, or heavy wind. Exposure to direct sunlight can make colors go pale soon. Therefore, make sure your selected location favors both readability and longevity.

• Size and Placement Rules

The size of your sign must fit the location. Large locations such as highways require larger signs, and small retail stores are better with small signage. Additionally, each city has its own rules regarding placement. Before making a decision on where to place your sign, always get permission from the local authorities to prevent legal problems.

Common mistakes to avoid

When picking places to put signs, many companies make easy but expensive errors. Some of these include:

• Putting signs too high that individuals cannot read them conveniently.
• Selecting locations with trees, poles, or structures obstructing the view.
• Using more signs in a tiny space, causing them to appear cluttered.
• Overlooking nighttime visibility as well as weather.

Moreover, by refraining from these errors, you guarantee your signage conveys the appropriate impact.

Steps to select the best spot for outdoor signage

• Learn About Your Audience

Look at where your customers normally come from and how they travel. If your customers predominantly drive, target heavy-traffic roads.

• Visit the Location at Different Times

Visit the location during morning, afternoon, and evening. This informs you of how lighting and traffic flow vary during the day.

• Experiment with the Angle of the Sign

Install temporary signs or mock-ups to see how they appear at various distances and directions.

• Look at the Competition

If other local businesses also possess outdoor signs, ensure yours is distinguishable by selecting a distinctive angle, size, or height.

• Check Legal Rules

Obtain approvals from the local government beforehand before securing the spot. It saves effort, money, and time later.

Legal and safety considerations

Outdoor signage is not only about visibility—it also has to adhere to legal and safety regulations. Zoning regulations in many cities determine the size of a sign and where it can be mounted. Furthermore, mounting signage in hazardous locations, such as obstructing road signals, leads to accidents.

Moreover, hiring professional service providers saves you from worries about the safety, durability, and effectiveness of your signs. Certain signage solutions Dubai provide also advise on legal compliance and safe installation methodologies. This simplifies the process and prevents surprise issues.

Conclusion

Selecting the proper location for your outside signage is just as crucial as the design. An ideal location guarantees that your sign is seen, safe, and noticed. Never forget visibility, traffic flow of your audience, lighting, and legal regulations before making a decision on a location. Steer clear of common pitfalls and concentrate on areas where your customers tend to glance.

Therefore, partnering with the best signage company in Dubai can assist you in planning, designing, and having signs installed that can make a significant impact. Situated in the right position, your sign can become an effective tool to attract customers towards your business.

FAQs